Fashion Photographer Per Zennström teamed up with famed designer Michael Sontag to produce a new take on an exhibition. A multifaceted artist in all respects, Zennström utilized his interests for new-media technologies at Berlin Fashion Week July 2011 to create a truly interactive event. For his main piece, Zennström placed a QR code on his model’s right leg that, when scanned by a smart phone, linked the viewer directly to a moving imagery piece also created by Zennström. He described the origins for the project in a post for Behance Network, “Early on in the process I realized that I wanted to do a bit more than just hanging a picture on the wall and because of my interest in new media and technology I wanted to make use of QR codes and on-line video.”
